Amazon Ends Frustrating Packaging Woes

Everyone is familiar with the clear stiff plastic clamshell packaging that beautifully wraps that new computer mouse, kitchen knife, toy car.  Parents know all too well what awaits them in order to free their child's toy from its casing. They are confronted with stiff plastic-coated wire ties strongly securing the toy set to the cardboard packaging, followed by a suggestion to use a coin to unwind a plastic lock.

Amazon.com, the leader in online retailing, has taken the initiative to innovate the painful process of freeing our beloved purchases from the strong hold of form-over-function packaging. On the front page a letter from Jeff Bezos, the company's CEO, outlines the current frustrations of modern product packaging and how Amazon.com is working with many companies such as Fisher-Price, Mattel, and Microsoft, to revolutionize the packaging industry in creating easier to open, recyclable boxes to make customers happy while respecting the environment.

Respect is due to companies who listen to their customers and work diligently to change their processes to better the purchasing experience for the buyer. In addition, if they can better the environment while they are at it, all the better. 

Initially, Amazon.com will be offering it's trademarked Frustration-Free Packaging with 19 of their best-selling items and eventually would like to convert all their products to the new packaging style.

See a funny video comparing the unpacking processes on Amazon.